How to promote an audio course

# Use your own podcast
​If you have a podcast, the most common strategy is to create podcast episodes where in each episode you discuss topics that you cover in more depth in your audio course.

Here’s an example of how you could create content for your podcast to up-sell your audio course. Let's say that you have a podcast about nutrition, you could record the following podcasts: 

“The 5 foods to avoid”, and discuss topics that you cover on your nutrition course. 

The episode could act as a subtle sales pitch for the course, and leave the listener with a call to action like, “if you want to eat healthier, check out my audio course, link in the show notes.

# Give interviews in other related podcasts
If you want to boost sales even further you could give interviews in other related podcasts to talk about the launch of your audio course. If you know people who have a podcast about your niche just message them, otherwise you can email other podcasters asking if they are interested in having you in the podcast. I gave interviews in podcasts in the past and hosts are always looking for people to give interviews.